PayPal has teamed up with comedy star Will Ferrell for its most significant U.S. advertising campaign yet. This campaign aims to showcase PayPal’s ease of use and security, highlighting the benefits of its Debit Mastercard. The ad is set to a fresh take on Fleetwood Mac’s hit song “Everywhere,” with Ferrell singing a catchy new version while using PayPal in various humorous scenarios.

The ad campaign launched nationwide on September 9 and will run until the end of the year, supported by a broad range of media, including out-of-home advertising, digital platforms, streaming services, and even podcast reads. Social media influencers will also play a role in promoting the campaign, contributing to its wide-reaching presence across multiple platforms.

What’s Behind the Campaign?

PayPal’s collaboration with Ferrell is designed to reinforce the platform’s position as an easy, safe, and rewarding payment solution. As other payment options like Apple Pay and buy now, pay later services gain popularity, PayPal’s focus on simplicity and convenience is more crucial than ever. According to PayPal’s Chief Marketing Officer Geoff Seeley, the campaign is about moving PayPal forward as a trusted, rewarding way to shop anywhere.

The central ad, a 60-second spot, kicks off with Ferrell asking a shopper if they paid using PayPal. The shopper confirms and shares that PayPal can be used in-store, with impressive cash-back rewards. This sets the stage for Ferrell’s comedic antics as he sings a reworked version of “Everywhere,” now saying, “I want to pay with you everywhere,” while navigating various amusing payment situations, such as buying from a shady lemonade stand.

The ad premiered during the New York Jets vs. San Francisco 49ers NFL game and will continue to air through the end of the year. This campaign not only highlights PayPal’s expanded rewards program but also showcases its growing in-store capabilities.

A New Look for PayPal

Alongside this massive campaign, PayPal is unveiling a bold new visual identity, joining other major brands that have refreshed their look in 2024. The updated visual style is intended to better reflect the company’s evolving role in the digital payments space.

Beyond Advertising: PayPal’s Growth Strategies

In addition to its ambitious advertising efforts, PayPal is pursuing other avenues for growth. In May, the company announced plans to develop a new advertising platform that leverages transactional data from its nearly 400 million active accounts. This move aims to diversify its revenue streams beyond traditional payment processing.

Earlier this year, PayPal also made headlines by announcing a 9% reduction in its workforce, a step aimed at refining its operations as it continues to expand its services.

By pairing a well-loved comedic figure with a robust marketing strategy, PayPal’s latest campaign looks set to strengthen its position in the competitive world of digital payments. Whether through cash-back rewards or enhanced in-store options, PayPal is aiming to show that it remains a top choice for consumers in 2024.