There are several techniques to increase your website’s visibility and make your brand grow in the online world. In this article, we will focus on how to increase website traffic through an email campaign. We will see what its advantages are in comparison to other strategies, what are the important things to consider when developing your campaign, and some additional tips to increase website traffic, so you make sure that you succeed at this activity.

Why Develop an Email Campaign?

If you are reading this article, you may be a small business owner who wants to take their business to the next level. There are several things that you need to take into account when trying to make your brand have a bigger reach, and we know that sometimes it can be a bit overwhelming. However, we are here to provide you with a tool that will contribute to your overall goal.

An email newsletter campaign is one of the ways to increase website traffic, and a very effective one.

Targeted Campaigns According to the Audience

When you create a sign-up form for your visitors to subscribe to your newsletter, there are certain fields that they need to fill with personal information, like age, gender, location, maybe even some information about things that they are interested in, etc. With this information, it is important to create sub-groups of people that share interests, an age range, or any other similar characteristics and create targeted campaigns.

This is proven to be among the best ways to increase website traffic, as you will be able to send specific information to specific people and maximize the chances of them clicking your email links because they are truly interested in what you are offering. That way, you have one visitor who did not only access your site by chance, but is interested in your brand and could convert into a customer.

People in Your Email List Is Already Into Your Brand

This is a great advantage of having an email list and creating campaigns that will be sent to this audience: The fact that they are already on your list means that they voluntarily opted-in for receiving information related to your brand.

Of course, they can unsubscribe at any moment, but the goal should be to start building a relationship with them from there. And the way of doing so is by creating valuable and original content to share with them, so they don’t lose their interest in your brand and continue to strengthen the bond.

External tools like an email tone checker will also help in crafting emails that can captivate the attention of your audience and keep up their interest.

Possibility of Including Other Channels of Your Brand

Another benefit that an email campaign has over other types of digital marketing campaigns, is that the content of your email can have different types of information, whether it is a flyer, written content, an embedded video, or other type of content.

Taking the advantages that an email body offers, you may use them to also include other platforms where your brand has a presence, in order to continue nurturing the relationship between you and your recipients.

An example of this is to add your social media profiles, like Instagram, TikTok, or Linkedin. Also, you could include videos from your YouTube channel or even embed them in the body of the email. By doing so, you invite your recipients to also follow you on social media which will improve your relationship with them.

Immediate Action From Recipients

Nowadays and generally speaking, emails are the preferred way of communication for most people. Everyone has an email account (or several) and they usually have constant access to it, whether it is by checking the emails from a computer or laptop, or directly from a smartphone. Especially on this last way of checking emails, directly from a smartphone, we are pretty much all the time aware of what emails we are receiving.

With this in mind, it is no surprise that a well crafted email campaign is expected to have quick results, with people who are interested in the content of the campaign checking the email immediately and taking the expected action. Due to this, it is crucial to have a clear subject line to attract your recipients (you could use an email subject line tester to maximize this) as well as clear Call-to-Actions so you can increase website traffic instantly and achieve your desired goal.

Metrics Control

One last important benefit about marketing campaigns is the possibility to constantly track them and see the results of our actions. When thinking about options on how to increase website traffic, it is vital to see where you are standing before taking action.

For this, there are several online tools that can be used, which will allow you to craft your emails and even test different variations of them so you can decide which one is the one that reached more recipients interested in seeing its content.

There are several metrics that are commonly used when reviewing an email marketing campaign result, such as Click-through rate, Bounce rate, Open rate, Unsubscribe rate, and many more. Choose the ones that you believe are the most representative ones and make the adjustments accordingly.

Our Tips on How To Increase Website Traffic

It is no easy task to increase website traffic organically, and it is an activity that requires effort and time, however, it is not impossible if you are patient enough to see the desired results. One way of contributing to this difficult task is to combine it with a Blog marketing strategy, that is, creating a campaign that promotes your blog so you can continue to build your authority in your area through the content that you generate on this platform.

If you don’t have one already, it is advisable to create a blog for your brand, so you can post content that is related to your business, such as news on your area, information that could be considered of value by your audience, or anything that could add up to your image.

• Update your content regularly: It is crucial to be active on your blog or social media accounts, so you can pop up frequently to your subscribers’ eyes and continue to build a relationship with them. Whether it is you who updates them or you outsource this activity through web content services, make sure that you stick to this to make your brand grow consistently. 
• Be transparent on your subject lines: Make sure that your subject line contains all the information it needs to provide a clear preview of what to expect in the content of the email. Also, you could add a little suspense to it, so you make your recipients want to click your email and see what it is about.
• Create clear CTAs: We mentioned Call-to-Actions briefly previously, and it is important to craft CTAs in a way that your recipients take interest and action. They need to be as efficient as possible so you maximize your email campaign results.
• Work on your content: We left this one to the end, however, this could probably be the best way to increase website traffic, and it is creating content that matters. This applies to your email body, social media accounts, blog posts, and any form of communication that you generate. If you create quality content, for sure your recipients will value it and you will increase traffic on your website without any problem.