Google Analytics 4 introduces benchmarking data


Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry.

Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

How it works.

  • Users can access benchmarking data if their property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings.
  • Benchmarks are refreshed every 24 hours.
  • The summary displays:
    1. Your trendline.
    2. Median in your peer group.
    3. Range in your peer group (25th to 75th percentile).
Screenshot 2024 08 30 At 15.35.07

Key features.

  • Customizable peer groups: Users can select from various categories to find the most relevant comparison group.
  • Data privacyGoogle assures that benchmarking data is encrypted, protected and aggregated to maintain privacy.
  • Wide range of metrics: Covers acquisition, engagement, retention and monetization.

Dig deeper: 3 ways GA4 is way better than UA

Screenshot 2024 08 30 At 15.35.12Screenshot 2024 08 30 At 15.35.12

The big picture. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.


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Anu AdegbolaAnu Adegbola



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