Educational Video Ideas For Business


educational video ideas for business woman draw a light bulb in white board

The landscape of video marketing is undergoing a profound transformation, largely driven by the pervasive influence of the long video format, with a strong focus on educational videos for businesses. As technology advances and consumer preferences evolve, businesses, educators, and content creators alike are increasingly recognizing the unparalleled potential of video as a powerful tool for both educating audiences and enhancing marketing strategies. 

According to a study carried out by Dash.app, 52% of companies are educating their audiences. Video has proven to be a great medium for communicating ideas more clearly than text, so video creation with an educational aspect related to your product or services is a fundamental strategy for companies to connect with their target audience and improve their marketing results.  Especially for small businesses or startups, video marketing seems like a daunting experience. It’s sometimes assumed that to have a successful video marketing campaign, you need a lot of expensive equipment, but nothing could be further from the truth.

The Benefits of Educating Your Audience with Video 

educational videos ideas for business confident elegant lady in eyeglasses hosting webinareducational videos ideas for business confident elegant lady in eyeglasses hosting webinar

Using video as an educational tool for your audience offers a myriad of benefits. Video, as a medium, possesses the unique ability to deliver information in a dynamic and engaging format, captivating viewers’ attention and enhancing comprehension. Unlike static text or images, video combines visual, auditory, or interactive elements to create a captivating multi-sensory learning. Additionally, video allows for the demonstration of complex concepts related to your product or service. 

Attention and Retention

The video format is highly attractive and easy to understand, which is great for capturing your audience’s attention and keeping it for a longer time. Don’t be afraid to include interactive elements, filters, or presentations to make it even more engaging. 

Improves The Brand’s Knowledge

Educational videos will allow you to show the expertise you have in your field, eventually positioning you and your brand as points of reference. This way, video becomes a great way to increase brand awareness. Keep in mind that video has the power to be engaging and professional at the same time. 

Builds Trust

Nothing is as professional as a well-lit and well-structured video. Especially for small businesses or startups, video is a great tool to prevent the audience from thinking that your company is a novice in the subject. Besides, by offering valuable free content you build a trustful relationship with your customers, which will eventually lead to more engagement.  

Engagement Enhancement

Unlike text or images, video generates more interactions. It’s a great tool to connect with your customers and increase your social media presence. Don’t forget to answer any questions your audience might have in the comment, and you can even go for UGD (User-generated content). 

Better SEO Positioning

Videos are a fundamental element when it comes to SEO (Search Engine Optimization) since Google gives a better placement to this format. Therefore, small businesses should always implement a keyword tool for YouTube. In this way, you will provide your audience with free valuable content that they will find helpful and generate organic traffic in your videos or your website. 

The ABC of Educating Your Audience Using Video: Best Practices

educational video ideas for business two books beside two chalkseducational video ideas for business two books beside two chalks

With all of these benefits, educating your audience using video is a great way to go. But there are certain elements you should consider. As it happens with any marketing strategy, you need to know your existing audience and think about who is your target audience, this will lead to thorough research about their interest and need to create content that they will find attractive and engaging. Once you have answered this question, you can start your video marketing journey keeping in mind the video marketing best practices. 

Quality Over Quantity

Invest in the production of high-quality videos, both in terms of visuals and sound. This doesn’t mean you have to buy a state-of-the-art video camera, but reserving a well-lit place in your office for filming and making sure the quality of the videos you upload is correct. 

Plan Your Content

Have a schedule, define the topic of the videos you will produce over a specific period of time (a month, for example) and the frequency. Your videos could be uploaded weekly or quarterly, for example. An organized video schedule will help you cover the topics you want to address and prevent you from repeating content. 

Use Simple and Clear Language 

Having a clear script is key. Keep in mind that your goal is educating your audience, not confusing them. Another great tactic for making sure your video is clear is incorporating video storytelling into the script. 

Add Visual Elements 

Images, graphics, and animations can help you explain complex concepts more simply, not to say that will capture your audience’s attention. There’s a lot of video editing software online available for free or at a very low cost, which makes the addition of visual elements a great way to show an image of professionalism without compromising your budget. 

Leverage Video Duration 

Depending on the platform you will be using you have to leverage the duration of the videos. YouTube is usually recommended for longer video formats, but you can optimize this strategy. Divide the longer tutorial or How-To YouTube video into shorter clips, that will be available for other platforms that prefer shorter videos such as Instagram or TikTok. 

Include a Clear Call-To-Action

Motivate your audience to join your community or acquire your product or service by including clear CTAs in your videos. Grammar needs to be impeccable and the message short and to the point, some examples might be “Click Here For Information”, “Shop Now” or “Get Your Discount”. 

Promote Your Videos

No marketing strategy works by itself, you need to share your educational video on social media platforms, websites, and other relevant communication methods such as your newsletter. If you don’t have one yet, it’s a great time to create a newsletter for your business.

Which Companies Are Using Video Education As a Marketing Technique? 

You can take inspiration from these three examples of educational videos from reputable companies. Note how videos give an impression of professionalism using little resources (in some cases, not even a video camera). 

Evernote

The famous note-taking app Evernote is a great example of educational videos for business with its series of tutorial videos that teach users how to make the most of its features. These educational videos are diversified in different formats from beginners’ how-to guides to expert advice. They are available on Evernote’s YouTube playlist

Google

The technology company Google has a YouTube channel with a large number of educational videos on various topics, such as digital marketing, web development, and productivity. Take this video as an example, just by using animations a good-quality sound, the company inexpensively provides valuable information.

Notion

Notion is known to be a powerhouse in the note-taking app world, but it has one downside: at first glance, some users find it hard to use and a bit overwhelming. In Notion’s YouTube channel, you will find a lot of tutorial videos that take this disadvantage and turn it into an opportunity, such as this video. This is another example of a low-budget educational video: it consists of a screen film and an audio recording. 

Our Last Thoughts on Educational Videos

In conclusion, educating your audience through videos is an effective strategy to attract and connect with existing or new clients. By following the best practices and using successful cases as a reference, you can create valuable content that will help you reach your objectives in the marketing world. 



Source link